What An Inspired Creative Brief Looks like

Join the BCAMA for a 3.5 hr intensive workshop that will change your thinking about one of the most critical steps to deliver marketing ROI - the creative brief.

Led by Howard Ibach, the author of two critically acclaimed books, How To Write A Single-Minded Proposition and How To Write An Inspired Creative Brief, and a former ad agency creative director, you’ll practice both reviewing and deconstructing creative to figure out the creative brief.

This engaging and interactive workshop will be packed with individual and team exercises, plus you’ll discuss examples of exceptional creative briefs and the creative work delivered through those exceptional briefs.

Learning outcomes

• Learn how to create highly effective briefs to inspire better creative work

• Discover how to articulate your brand’s attributes with clarity and assurance

• Understand how to communicate more clearly so as to eliminate confusion
  
  

Who is this workshop for?

This workshop is for the client and agency-side marketers, at any level, who are involved in the development of advertising. It is a solid foundation for those new to the creative brief process and will challenge seasoned professionals to improve their thinking and processes.

Questions? Email info@bcama.com

Full refunds will be honoured up to 12 business days before the event.