Behavioural Economics Marketing Workshop by BEworks - Toronto
Event Information
Description
The Science of Behaviour:
How Behavioural Economics is Transforming the Role of Marketing
Part 1: Looking at the Big Picture
- The Purpose of Marketing
- Challenges with Intuition-Driven Marketing
Part 2: Foundations
- Foundational Principles of BE
- BE & Metrics and Scientific Thinking
Part 3: Disrupting the Marketing Mix with BE
- Price
- Place
- Promotion
- Product
- Packaging
Activity : Behavioural Audit
- BE in the Wild: An Audit of an Advertising Campaign
Part 4: The BEworks Method
- Behavioural Audit
- Interventions
Part 5: BE in Action Case Study
- A high priority area for behaviour change:Energy Conservation
Part 6: Special Topics
- A BE approach to Market Research
- The BE View on Segmentation
- Ethics
Conclusion & Wrap Up