Behavioural Economics Marketing Workshop by BEworks - Toronto

Event Information

Share this event

Date and Time

Location

Location

BEworks

946 Queen Street West

Toronto, ON M6J 1G8

Canada

View Map

Refund Policy

Refund Policy

No Refunds

Event description

Description

The Science of Behaviour:

How Behavioural Economics is Transforming the Role of Marketing


A 1-Day Marketing Workshop

It's time to disrupt the 5P Marketing Mix with BE!


This workshop is designed to augment existing marketing strategy, question the traditional intuition-based approach and help you drive innovation through the use of Behavioural Economics (BE). This workshop will help you: understand bias (of self and others), incorporate behavioral interventions to drive better business outcomes, and apply scientific thinking to solve your business challenges.


Cost includes all fees and tax. Vegetarian Breakfast and Lunch Provided

This workshop is suitable for Marketers of all levels.

Please contact Sheila@BEworks.com with any questions.


~ Workshop Agenda ~


Part 1: Looking at the Big Picture

  • The Purpose of Marketing
  • Challenges with Intuition-Driven Marketing

Part 2: Foundations

  • Foundational Principles of BE
  • BE & Metrics and Scientific Thinking

Part 3: Disrupting the Marketing Mix with BE

  • Price
  • Place
  • Promotion
  • Product
  • Packaging

Activity : Behavioural Audit

  • BE in the Wild: An Audit of an Advertising Campaign

Part 4: The BEworks Method

  • Behavioural Audit
  • Interventions

Part 5: BE in Action Case Study

  • A high priority area for behaviour change:Energy Conservation

Part 6: Special Topics

  • A BE approach to Market Research
  • The BE View on Segmentation
  • Ethics

Conclusion & Wrap Up





Share with friends

Date and Time

Location

BEworks

946 Queen Street West

Toronto, ON M6J 1G8

Canada

View Map

Refund Policy

No Refunds

Save This Event

Event Saved