Consumers are hyper-connected and rely heavily on digital platforms for travel inspiration, planning and booking.
There are billions of searches on Google every single day, and many of them are for information about local businesses, such as hours of operation, available services, and driving directions. While TripAdvisor is the world’s largest travel website with a monthly average of more than 450 million unique users and plays a key role in travel planning.
Combined, Google and TripAdvisor are digital powerhouses that when optimized, can lift the digital presence of a destination, not only for the DMO (destination marketing organization), but also for the tourism industry at large.
The objective of this workshop is to enable the tourism industry in Belize with the knowledge, the know-how and an overall understanding of how to manage and optimize a business listing on Google My Business and TripAdvisor.
SUGGESTED AUDIENCE:
The content is designed for Gold Standard certified business owners in Belize.
