BEO #13: Everything You Know About Marketing Is Wrong

🚨 BEO #13: Everything You Know About Marketing Is Wrong

Think you know marketing? Think again.

BEO #13 pulls back the curtain on everything the big ad agencies never told you — and what small business owners get wrong every single day.

If you’ve ever felt like your marketing isn’t working (despite doing “all the right things”), this session is your wake-up call.

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What you’ll discover in this session:

🔥 Why the entire modern marketing model is broken (and where it all went sideways)

🎯 The real job of marketing (hint: it’s not branding, social media, or funny ads)

🧠 The Conversion Equation: Interrupt, Engage, Educate, Offer – how to actually get leads that buy

🔍 The difference between strategic and tactical marketing (and why most people mix them up)

💥 A copyable, AI-assisted content framework that gives you unlimited posts, videos, and emails — backed by data, not guesses

🏆 How to craft a “Me Only” position in your market so you stop sounding like everyone else

“People don’t buy drills. They buy the hole in the wall… actually, they buy the picture of their family hanging on that wall. Once you get this, you’ll never sell the same way again.”

– Earl Flormata, Evil Marketing Genius