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BEworks: Transforming Marketing Using Behavioural Science

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BEworks Office

946 Queen St W

Toronto, ON M6J 1G8

Canada

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Are your marketing and strategy dollars and strategies making an impact ? A critical element of behavioral economics is its emphasis on measures. After implementing hundreds of experiments at some of the biggest brands, we have overturned some organizations most sacred measurement methods. In their place, we have changed what companies measure (behavior!) with tools that are more reliable and valid. Come to this session to learn the role that scientific measurement plays in behavioural economics.


*Doors open at 6:30pm and the talk will commence at 7:00pm


**Pizza and beverages are complimentary



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Location

BEworks Office

946 Queen St W

Toronto, ON M6J 1G8

Canada

View Map

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