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Beyond Access Beyond the Creative: The Creative Entrepreneur

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Toronto Centre for the Arts

5040 Yonge Street, North York

Toronto, Ontario

Canada

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The Creative Entrepreneur

Branding & Marketing with True Inner Purpose - A Social Justice Based approach to Business for Artists

with The Real Sun

This interactive, hands-on creative workshop focuses on how artists can tell their story through dynamic marketing and branding. While this workshop teaches hard skills in marketing and branding, it is specifically designed for artists who wish to build careers and creative enterprises that are rooted in their True Inner Purpose, honouring their calling in life, with an equity and social-justice based approach to business. This workshop emphasizes personal development, cultivating focus and clarity, sustainability and well-being in one’s creative practice, while supporting sustainability and practical skills in creative entrepreneurship.

This workshop will cover:

1. How to Create a Brand centred around your True Inner Purpose: Crystalize the message of your company or personal brand, by identifying what makes you unique, and what aspect of your work is the most aligned with your true inner purpose.

2. How to Find Focus, Clarity, and Purpose: Grounding in your own sense of power as a creative entrepreneur. Understand who your target market is, and strategize ways how best to reach them.

3. Social Justice Based approach to Marketing and Business: Learn an introduction to sales funnels, and marketing strategies to build long-term relationships with your best customers.


The Real Sun is the Creator of Voice of Purpose, a Creative Enterprise that delivers Purpose Driven Education through the Arts. The Real Sun has successfully combined her talent as an artist (singer/songwriter/poet), with her love for education, healing, and social justice to create a social enterprise that allows her to live her purpose and passion every day. She uses her music, poetry, and dance as tools of engagement for education, in Workshops and Musical Keynotes across the province and around the world. Constantly encouraging her students to stand in their authenticity, passion, and purpose.

The Real Sun’s artistic practice invokes a journey of deepening into authenticity, and integrates a wide range of form, including poetry, music, visual arts, theatre, and dance. She has performed on stages across 5 continents, with a deep commitment to contributing to the evolution of humanity. Everything The Real Sun creates in the arts or in business is about making a positive impact on the world. The Real Sun is committed to supporting people to identify, align with, and develop the skills to pursue their true purpose in life.


We would like to acknowledge funding support from the Ontario Arts Council, an agency of the Government of Ontario.


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Date and Time

Location

Toronto Centre for the Arts

5040 Yonge Street, North York

Toronto, Ontario

Canada

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