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BEYOND FAIR TRADE TORONTO BOOK LAUNCH WITH MARK PENDERGRAST
Wed, 18 November 2015, 7:00 PM – 8:30 PM EST
You are cordially invited to attend our first ever book signing event to be held on November 18th from 7:00pm to 8:30 at Cultured Coffee Bean. Mark Pendergrast will be presenting his latest book entitled 'Beyond Fair Trade'. Mr. Pendergrast is an independent scholar and the author of several books, including Uncommon Grounds: The History of Coffee and How It Transformed Our World, and For God, Country, and Coca-Cola, A New York Times Notable Book of the Year.
Beyond Fair Trade illustrates a new model of capitalism, a win-win model that shares profits across the globe. It offers fascinating historical background about the Akha hill Tribe of Northern Thailand as well as insight into their struggle for survival- from opium crops to premium quality coffee.
The Book, released in 2015, introduces co-founders John Darch and Wicha promyong and includes a case history in starting a specialty coffee business from scratch in the highly competitive Canadian market. It also highlights how the remote Thai village of Doi Chaang has become world-famous for its high-quality coffee. Ultimately, Beyond Fair Trade raises as many questions as answers. It is an on-going saga.
Coffee and other refreshments will be served.
Items available for purchase: The Book: 'Beyond Fair Trade', Doi Chaang Coffee Beans and Doi Chaang Cups for Keurig.
We have seating limits so please RSVP your FREE ticket now!
Looking forward to meeting you!
Chief Coffee Taster
Cultured Coffee Bean
What are my parking options getting to the event?
Free parking in front of Cultured Coffee Bean
Where can I contact the organizer with any questions?
Email questions to firstname.lastname@example.org or dial 416-925-2555 during business hours.