$150 – $250

Bill Esteb Seminar Toronto

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Location

Four Points by Sheraton Toronto Airport

6257 Airport Road

Mississauga, ON L4V 1E4

Canada

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

The First 48-Hours by Bill Esteb

Combine a winning digital strategy with a mind-shifting consultation and remarkable report and you’ll never need new patients again.

Who Should Attend?
Chiropractors/Clinic Owners, and Chiropractic Assistants.

Seminar Outline

  • Morning Session: 8:30 AM – 12:00 PM
  • Lunch
  • Afternoon Session: 1:30 – 4:30 PM


The Five Factors of Digital Marketing Success

Here are the Internet essentials every chiropractor must know. These days you can no longer neglect your online reputation. Bill takes a common sense approach, removing the mystery and hyperbole. This interactive session will give you the confidence to make better decisions about your digital strategy:

  • High Converting Website – What it takes to turn website visitors into reception room new patients. This is the hub on your online digital strategy.

  • Traffic to Your Website – The basics for ranking organically and when it makes sense to buy traffic with PPC. Understanding quality scores.

  • Five Star Reviews – How to get great reviews, why they’re so important and what to do when you get a bad one. (If you haven’t—you will!)

  • Social Media – Is it the answer to your new patient needs? Facebook rarely produces new patients, but here’s why you should participate.

  • Email – It’s the one channel you own and it produces the hightest ROI when done correctly. Discover common mistakes and what to do instead.


The Patient-Centred First- and Second-Visits

Now that you have a constant stream of new patients, here’s what to say and do on the first and second visits. Learn the stress-free way to inspire today’s symptom-treating, germ-fearing, short-attention spanned patients:

The Consultation – Patients project their medical doctor covenant onto you—unless you set the ground rules. If you agree to treat their presenting symptom you’ll never enjoy true practice freedom. Learn what to do before accepting them as new patient.

The Report of Findings – If you don’t give a report, or if yours is too long or has lost its mojo, discover how to report your findings without it becoming a sales session. Discover the shocking truth—whether you adjust on the first or second visit.

The Goodbye Procedure – Learn how to stimulate more referrals and reactivations by properly completing the patient’s episode of care. Why you can’t “educate” patients into wanting wellness and why they often stop care without even a thank you and goodbye.


The First 48 Hours are the most crucial. What do you do? Or don’t do? What do you say? Or don’t say? Like all first impressions, when done properly and you set the stage for more deeply satisfying long-term patient relationships. Oversights or missed opportunities mean you’re condemned to a stressful pain clinic and a constant need for new patients.

Ready to up your game?



We are pleased to offer a group rate at the Four Points Sheraton at $109.00 per night.

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Date and Time

Location

Four Points by Sheraton Toronto Airport

6257 Airport Road

Mississauga, ON L4V 1E4

Canada

View Map

Refund Policy

Refunds up to 7 days before event

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