Free

Bitmaker GA: Intro to Digital Marketing [LIVESTREAM]

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Online Class

Toronto, Ontario

Canada

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Description

See the strategies that drive today’s biggest brands.

Step into the world of digital marketing with General Assembly. During our online introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:


    • Break down the components of a digital marketing campaign.
    • Survey today’s digital marketing landscape and its career opportunities.
    • Learn to approach a marketing campaign by identifying your objectives first.
    • Get hands-on practice identifying key performance indicators (KPIs).


Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our on-campus Digital Marketing course.


Prereqs & Preparation

  • This class is taken completely online

  • We will provide a link to the platform on the day of the class

  • This class requires a computer and strong internet connection


About the Instructor


Terry Rice

Terry Rice is a Digital Marketing trainer and consultant at Brooklyn Digital Marketing. In this role, he partners with agencies and internal marketing teams to help them fully understand Digital Marketing best practices, and the latest platform updates.

Terry has been in the Digital Marketing field since 2007 – most notably, helping enterprise level clients achieve their marketing goals while working at Adobe and Facebook. During his career, he’s worked on eCommerce and lead generation campaigns for companies including Amazon, Dell Computers, Spartan Race, and Best Buy.

He holds an MBA from the University at Buffalo, with a dual concentration in Marketing and Business Consulting. His areas of focus include Facebook Marketing, Conversion Rate Optimization, Social Media, and Mobile Marketing.





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Date and Time

Location

Online Class

Toronto, Ontario

Canada

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