$60

Bitmaker GA: Introduction to Google Analytics

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Date and Time

Location

Location

Bitmaker General Assembly

220 King St W

2nd Floor

Toronto, ON M5H1K4

Canada

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Refund Policy

Refund Policy

Refunds up to 1 day before event

Event description

Description

Google Analytics is a free tool that empowers you to measure what people are doing on your website or app. Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.

Class Description:

In this class, you’ll learn how to use Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends.

Starting off with an exercise to identify what data matters most to your business, you will learn the smart way to gain customer insights and then turn these into actions that will drive your business forward. This class will enable you to use data to create a remarkable experience for your customers.


What will be covered:

  • Learn best practices to setup a Google Analytics account

  • Find your way around your Google Analytics account and learn basic terminology

  • Identify the metrics that matter to your business and how to measure these in Google Analytics

  • Learn how to export and share reports and export data

  • Find out which marketing campaigns and pages on your website create the most business value

  • Create custom segments, reports and dashboards

  • Learn the basics of tracking goals, campaigns, conversions and events

Getting ready to attend

You will need:

  • a laptop
  • a Google Analytics account

Bring a laptop to class. If you have Google Analytics on your website or app, you can use your own Google Analytics account to learn in class. If you have access to your company’s account but are not an Admin User, you may want to also use the Demo Account so you can learn about all the features.

If you do not have a Google Analytics account yet, you can use the Google Analytics Demo Account. Here’s how to set it up:

  1. Create a Google Account - this can be with your Gmail address or another email address.
  2. Create a Google Analytics Account
  3. Add the Demo Account to your Account – click the Access Demo Account link and agree to Google’s T&Cs and the account will be added to your Google Analytics Account



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Accessibility Info:


Entrance is off King Street West, and has a short flight of stairs with railings on each side. Doors are not motorized/automatic.

The building has an elevator with a 34-inch wide doorway. The doorways to each floor are 35 inches wide.

Washrooms are available on each floor, with the facilities on the 3rd floor being gender neutral. There are two narrow stalls in the leftmost washrooms, and one stall and urinal in each of rightmost rooms.

Our classroom tables on the third floor are readily moveable, whereas the table arrangement on the second floor is more fixed.

Please let us know how we can accommodate you within the confines of our space.


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Date and Time

Location

Bitmaker General Assembly

220 King St W

2nd Floor

Toronto, ON M5H1K4

Canada

View Map

Refund Policy

Refunds up to 1 day before event

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