Gaining media attention is one of the best ways to let potential clients and customers know about your business. But how do you do that? How do you uncover the real story that will intrigue editors and producers, inducing them to get you on the radio waves, on television or on the pages of magazines and newspapers?

Coverage equals credibility but only if you can tell your story well. Communications coach Jill Ellis-Worthington, of Write.On Communications, walks you through the Dos and Don’t of Media Relations.

You’ll learn about media training, creating a media release and how to get it in front of the right eyes.

Lunch will be provided.