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Biz Smarts: Building a Brand- Marketing Strategies

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Logo of WorkInCulture's Biz Smart webinars

We have partnered with business and art centres across Ontario to deliver the Biz Smarts webinars. By visiting one of our partnering centres you will receive additional resources and information that will not be covered in the webinars as well as the chance to network and exchange ideas with peers and experts.

Building a brand is an important part of your artistic practice and the life of your organization.

From navigating your way through the media, amplifying and positioning your "voice," and maximizing social media potential to help build your brand and fill seats, Jason Maghanoy will help guide you through the steps to develop a successful content and marketing strategy for your arts organization/creative practice in today's radically changing engagement economy.

Jason Maghanoy is considered one of the most exciting young artists and city builders in the City of Toronto. As a playwright, his plays have been produced across Canada and internationally, and he has been the playwright-in-residence at Theatre Passe Muraille and Young People's Theatre, as well a Finalist for the Lila Acheson Wallace American Playwriting Fellowship at Juilliard. As a city builder, Jason has advisory and leadership roles with some of the most dynamic organizations in the city including: NXT, Business for the Arts, WorkInCulture and CivicAction. Currently, Jason is the Director of Sales Strategy & Partnerships at NOW, leading an exciting transformation of one of the most respected media companies in Canada.


How can I participate in the webinars?

You can participate in the webinars by attending a webinar event at your local art/business centre. You will receive an e-mail with the address of the centre in your city once you have RSVPd.

What should I expect by attending my local art/business centre?

The centres will provide an opportunity for you to network, to meet business counselors/coaches, receive additonal resources, and have further questions answered. It is also an opportunity to actively begin your business planning process.

Where is the webinar event taking place?

The webinar event is located at several art/business centres across Ontario.

Bracebridge, ON -- Muskoka Futures: 345 Eccleston Drive, Boardroom

Brampton, ON -- Brampton Entrepreneur Centre: 1 Theatre Lane, Rose Theatre, Studio Two Room

Guelph, ON -- Business Centre Guelph Wellington: 14 Macdonell Street

Hamilton, ON -- Hamilton Arts Council: 51 Stuart Street, 2nd Floor

Harriston, ON -- Launch It Minto: 4-1 Elora Street North

Kenora, ON -- Inglenook Art Studio: 1051 Railway St. Unit 3

Kingston, ON -- Kingston Economic Development Corporation: 945 Princess Street K7L 0E9 - Front Boardroom - March 16, 23 webinars

North Bay, ON -- The Business Centre Nipissing Parry Sound: 200 McIntyre St. East 6th Floor Boardroom

Oakville, ON -- Oakville Arts Council: Queen Elizabeth Park Community and Culture Centre: 2302 Bridge Road, Meeting Room 1

Port Severn, ON -- SEGBAY Chamber of Commerce Office: 45 Lone Pine Road, Upper Level

Red Lake, ON -- Chukuni Communities Development Corporation: 137 Howey Street

Sioux Lookout, ON -- Sioux Lookout Public Library: 21 5th Avenue, Community Media Room

Sudbury, ON -- Regional Business Centre: 200 Brady Steet, Room C-10

Thunder Bay, ON -- Nishnawbe Aski Development Fund: 106 Centennial Square, 2nd Floor

Thunder Bay, ON -- Thunder Bay & District Entrepreneur Centre: 34 Cumberland St. N, Suite 201

What can I bring to the event?

Feel free to bring a notebook, a pen, and business cards.

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