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Blogging for Women who Should

Cassie Barker

Friday, 22 March 2013 from 9:30 AM to 4:30 PM (EDT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird
Save $50 when you register before March 1st.
Ended $125.00 $0.00
Regular Ended $175.00 $0.00

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Event Details

If you are a woman doing important work and want people to know about it, this workshop is for you. Blogging for People Who Should is both a hands-on introduction to the science of blogging and social media and a workshop on the art of telling your story online in an authentic and engaging way. You will finish the course with a working blog and a better understanding of how to make blogging work for you.

Held at the Centre for Social Innovation on Friday, March 22nd, this day-long workshop will give you a plan, a platform and understanding of the web. Coffee, treats and a healthy lunch are included.

The session covers:

Online Identity and Goals
Clarify why you are blogging and who you are writing for, set some goals and guidelines for success, make some decisions about how you want to shape your online identity, and finish with a basic blogging plan.

Tools and Listening
Evaluate which online tool(s) will meet your needs, learn how to identify, join and help maintain online conversations and finish by learning how to build a basic online 'listening post' to find and track conversations happening online.

Create a Wordpress Blog
Go through the process of setting up a blog hosted on, and configure some key functionality to help you achieve your goals.

Write for the Web
Learn the key characteristics of effective blog entries and how to come up with fresh content while still having a life.

Promotion and Evaluation
Make sure your message is visible on the internet, extend your reach with Facebook and Twitter and monitor how your audience is finding and interacting with your writing.

More information and answers to Frequently Asked Questions are online here.

Have questions about Blogging for Women who Should? Contact Cassie Barker

When & Where

Centre for Social Innovation - Spadina
215 Spadiina Ave
Alterna Boardroom

Friday, 22 March 2013 from 9:30 AM to 4:30 PM (EDT)

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Cassie Barker

Cassie is the Founder and Principal of Collective Strategy, providing web strategy and training to nonprofits and social entrepreneurs. She works with grassroots advocates and international campaigns, from YWCA-Toronto to Greenpeace.

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