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Blurred Lines of Content Integration

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Scotiabank Theatre Vancouver

900 Burrard Street

Vancouver, BC V6Z 3G5

Canada

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20 Billion reasons to attend

Branded Content is one of the most effective and fastest growing forms of marketing today, yet many remain unsure on how to define it, let alone leverage this $20 billion-dollar industry.

While terms like “branded content,” “advertorial”, “custom publishing,” “custom content” and “native advertising” are commonly used interchangeably, it’s important to understand the distinctions.

This seminar will distinguish between the different types of content integrations in the market. We will discuss with our esteemed speakers their experiences with content integration, best practices, expectations and what the future holds. This is a great opportunity for clients, agencies and content producers to understand this growing sector of our industry.

This is a Free event! Attendees can donate at the door and proceeds will go to NABS.



Speakers

Moderator - Jerrid Grimm; Co-Founder of PressBoard Media


Panelists

Lindsey Wilson; Director of MediaCom Beyond Advertising

James McDermott; Director of Brand Experience, BCAA

Manny Bahia; Co-Founder/CRO, Daily Hive

Jill Krop; Director of News, Global BC

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Scotiabank Theatre Vancouver

900 Burrard Street

Vancouver, BC V6Z 3G5

Canada

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