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BNC Direct-to-Consumer Marketing Webinar (Nov. 30, 2015)

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Join Brian O'Leary as he presents eight methods book publishers can use to leverage content marketing for successful ROI, along with the tools to implement a successful content marketing strategy at your publishing house. In this one-hour webinar, he will describe the models most beneficial to publishers, ways to attract and retain an audience, and how to monetize the process.

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Brian O’Leary is founder and principal of Magellan Media Consulting, which works with publishers to improve how they create, manage, and distribute content. O’Leary writes extensively about issues affecting the publishing industry. With Hugh McGuire, he edited Book: A Futurist's Manifesto (O’Reilly Media), a collection of forward-looking essays on publishing. O’Leary is also the author of research reports on: the use of metadata in the book industry supply chain, territorial rights in the digital age; and best practices in digital exports. He has studied the impact of free content and digital piracy on paid book sales and was the editor and primary contributor on a study of the use of XML in book publishing.

Before he became a consultant, O’Leary served as senior VP and associate publisher with Hammond Inc., where he restructured editorial operations to benefit from the firm’s prior technology investments. He came to Hammond after a 12-year career overseeing production and distribution operations at several of Time Inc.’s weekly magazines, including Time, Entertainment Weekly and People. O’Leary joined Time Inc. after earning an M.B.A. from Harvard Business School. He also holds an A.B. in chemistry from Harvard College.

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