Actions and Detail Panel
BoB School: Brand DNA Workshop
Mon, 21 Nov 2016, 9:00 AM – Tue, 22 Nov 2016, 5:00 PM AST
Build your brand, build your business.
With so many brands in the marketplace today, how does your business stand out? How do you get everyone talking about your business?
Build your business around brand.
Introducing Brand DNA.
At this two-day, interactive workshop, business moguel Dorothy Spence will help you define and refine your Brand DNA and learn how to build your business around brand. Defining your Brand DNA helps everyone involved with the business to focus on what’s important, so your business can stand out in an already crowded market place.
Who should attend:
Purpose-driven business owners, industry leaders, CEOs and senior staff looking to understand their gap, how to create their point of difference and stand out in a crowded market. This workshop will provide you with a blueprint to own your voice, craft your story and deliver your message clearly and effectively.
You'll leave with:
- A greater understanding of the value of brand
- Personalised Brand DNA Blueprint
- Key actions to implement in your business to strengthen & differentiate your brand.
We highly recommend you read Brand Famous: How To Get Everyone Talking About Your Business, which won the 2015 'Marketing Category’ Winner by Small Business Trends in the US, before you attend. Access your free chapter here.