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BoB School : Product Architecture and Google Fame
Thu, 5 Jan 2017, 9:00 AM – Fri, 6 Jan 2017, 5:00 PM AST
Build your brand, build your business.
With so many brands in the marketplace today, how does your business stand out? How do you get everyone talking about your business?
Build your business around brand.
About Semester 2.
Semester 2 is here and BoB School's Brand DNA is drilling down into the next layer. Lead by brand guru Linzi Boyd and business moguel Dorothy Spence, you will learn how to define your tone of voice according to your Brand DNA. You'll also learn how to turn your profile into an asset and attain your level of Google fame.
Who should attend:
Purpose-driven business owners, industry leaders, CEOs and senior staff looking to understand their gap, how to create their point of difference and stand out in a crowded market. This workshop will provide you with a blueprint to own your voice, craft your story and deliver your message clearly and effectively.
You'll leave with:
- Determine and refine your tone of voice and identify the different product categories.
- Assesment of your Google Fame.
- Develop your Product architecture for creating revenue streams.
We highly recommend you read Brand Famous: How To Get Everyone Talking About Your Business, which won the 2015 'Marketing Category’ Winner by Small Business Trends in the US, before you attend. Access your free chapter here.
About the facilitators
Linzi Boyd is an International speaker, Author and Global Partner of Shirlaws Group. She has over 20 years experience building, renovating and refreshing British and Global Brands. Find out more about Linzi here, or at www.linziboyd.com. Learn more about Business of Brand (BOB) School.
"I am convinced there are many people out there who are capable of big things, they just don't know the steps to make it happen" - Linzi Boyd
Dorothy Spence, a Canadian based business advisor and coach who helps business leaders commercialize their why. Her focus on purpose lead and driven businesses has gained her the reputation of one of the strongest coaches out there.
- Thusday: Arrive 9 - 9:30 am for registration and refreshments. Session starts at 9:30 am.
- Friday: Arrive 8:30 am for refreshments. Session starts at 9 am.
Where can I contact the organizer with any questions?
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