Brainsights Presents: Connecting with Canadians

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Location

Location

STORYS Building

11 Duncan Street

Toronto, ON M5V 3M2

Canada

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Refund Policy

No Refunds

Event description

Description

Connecting with Canadians at the cross-section of culture, bias, and content

Brain Food Event Series Launch | June 19th, 2019 | STORYS, 11 Duncan Street, Toronto


Canada’s multiculturalism makes it one of the world’s most remarkable countries.

Every culture has its own unique values and biases that are buried in the unconscious minds of its people, shaping behaviours, perceptions, and the ways in which we process marketing and messaging.

Brainsights has analyzed the unconscious minds of thousands of Canadians to understand these biases. Our first Brain Food event will showcase our findings.


What you’ll learn

You’ll discover what visions of the apocalypse tell us about the differences between Americans and Canadians, what McDonalds teaches us about Canadian identity, and what Heritage Minutes, Childish Gambino, Nike, and Gillette teach us about tackling bias in marketing.

You’ll learn the Multicultural Marketing 'Cheat Code' - how to talk to visible minorities in ways that matter to them. You’ll witness a sneak preview of our forthcoming special report on holiday advertising effectiveness.

You’ll also enjoy an insights exhibition, breakfast, and a bag of our limited edition Brain Blend coffee to take home with you.


How things will flow

8:30am - 9:00am: Registration & breakfast

9:00am - 10:00am: Connecting with Canadians keynote

10:00am - 11:00am: Insights exhibition & networking


Who should attend

If you’re responsible for building brands in Canada, this event is for you. In particular:

  • Brand Marketers - and their agencies and media partners

  • Multicultural marketers

  • Those concerned with addressing bias in marketing

  • Those concerned with building a more inclusive society

Date and Time

Location

STORYS Building

11 Duncan Street

Toronto, ON M5V 3M2

Canada

View Map

Refund Policy

No Refunds

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