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Brand Planning 101: Essentials for the Small Business Owner

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Location

Staples

370 Stone Rd W, N1G 4V9

In-store business centre boardroom

Guelph, ON N1G 4V9

Canada

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Description

Finding your unique brand voice and using the power of personal branding to tell your story.

Whether you are launching a new business or repositioning a product or service offering, entrepreneurs need to understand the principles that make brands effective today, and the pitfalls to avoid. In this seminar, you’ll be introduced to the intellectual and creative techniques to employ when crafting your brand. Knowing your audience, identify the values/beliefs, unique positioning, and building a culture is the key to succeed in today’s marketplace.

What will I learn?

What is a brand?
Why are brands important?
How to define your audience
How to identify/brainstorm critical components before developing your brand
Developing your brand
Creating brand messaging
Managing your brand

Who should attend?

Those that have a new business idea and are interested in starting their own business
The small business owner that may be struggling with their current business and/or wish to bring it to a new level
For businesses that are looking to “rebrand”, freshen their company image

Presenter: Amanda Sebele Startwirth Inc., Founder www.startwirth.com

Startwirth

Startwirth is an affordable, marketing, branding, and web solution company, which focuses working with start-ups and micro-businesses, to help showcase their worth in their business marketing incentives. Amanda Sebele; Founder, has over 15 years’ experience in the fast-paced world of technology, and her strongest hardcore technical competencies lie in graphic design and web development. Before diving into the world of entrepreneurship herself, Amanda has worked with an impressive A-list of organizations within retail, wholesale, manufacturing, printing, and trade service industries. Amanda now truly enjoys helping startups and small businesses by sharing her wealth of knowledge and implementing her technical skills to help make their goals and ideas to become a reality.

Sponsored By: Staples / Startwirth Inc. / a2p+ / One King North

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Date and Time

Location

Staples

370 Stone Rd W, N1G 4V9

In-store business centre boardroom

Guelph, ON N1G 4V9

Canada

View Map

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