Brand Storytelling For Leaders: Craft Your Personal Narrative

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Alternity - Elixir Bar and Lounge

333 Bloor Street West

Toronto, ON M5S 1W7

Canada

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Event description
Learn how to tell a captivating story, demonstrate your expertise and sell naturally through brand storytelling.

About this Event

Great leaders are great storytellers. This workshop will help you improve your brand storytelling skills.

Learning the art of storytelling not only help us structure more captivating narratives, it also inspires us to live a story worth telling.

Storytelling is ingrained in our DNA. We tell stories to communicate big ideas and form modern tribes and social movements where like-minded people can work and grow together.

Stories help us understand the world, find our place in it, and convince others to buy into our ideas and products.

Brand storytelling involves the use of narrative structure to communicate your shared values and mission with your audience in a meaningful way.

It gives you the structure and narrative roadmap to demonstrate your expertise and empower a tribe-like movement rather a faceless corporate brand.

A well-crafted brand story builds a loyal following and inspires brand advocates who share your message.

Brand Storytelling For Leaders:

If you're someone who wants to better sells your ideas and products then this workshop is for you.

We will explore the art of brand storytelling and you will learn how to craft a brand story that matters by following a 7-step brand storytelling framework.

If you want to become a better leader, a more captivating communicator and inspiring social media creator then this workshop will help you transform the way you share your story.

Learning some of the universal dynamics of great storytelling can help you encode your knowledge and expertise in such a way that it is more easily understood, remembered and shared.

To tell better stories — particularly in the noisy world of social media — you must captivate people's attention with a hook and a core message that follows a specific structure and sequence of events.

What To Bring With You?

During the workshop, you'll be walked through a 7-step brand storytelling framework to craft your personal narrative.

Please bring something to take notes and write your brand script such as your laptop or smartphone.

You will learn how to structure your stories, encode your knowledge and start crafting a story-driven journey that empowers your audience.

Date and Time

Location

Alternity - Elixir Bar and Lounge

333 Bloor Street West

Toronto, ON M5S 1W7

Canada

View Map

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