Branding Basics 101

Whether you're launching a new business, rebranding, or just looking to sharpen your message, this interactive workshop will walk you through the essentials of branding. You'll learn what a brand truly is (beyond just a logo), how to define your brand identity, and how to create consistency across all touchpoints.

In this workshop, you will:

• Understand the key elements of a brand
• Define your brand’s mission, values, and voice
• Identify your target audience
• Learn how to craft a compelling brand story
• Explore visual branding basics (logos, color palettes, typography)
• Get tools and templates to start building your brand right away

Perfect for entrepreneurs, creatives, and small business owners. No prior branding experience needed!

ABOUT THE PRESENTER

Prince Khan, MEDI, CITP®|FIBP® | Supervisor at the Brampton Entrepreneur Centre

Prince is a highly accomplished Business Consultant and a Certified International Trade Professional. With over 13 years of experience in the entrepreneurial space, he has been instrumental in helping start-up entrepreneurs master their business ventures. In his former role at the Halton Small Business Centre/Global Business Centre, Prince has assisted business owners with advisory services on business start-ups and domestic expansion while educating companies on exploring opportunities for global business scaling. Prince’s role also requires him to be an active networker, and he uses his personal brand to develop powerful relationships with the community around him. In addition to his professional achievements, Prince is an Adjunct Professor where he teaches at Colleges and Universities in Ontario specializing in entrepreneurship. Prince has recently completed his Master's in Economic Development and Innovation from the University of Waterloo and now uses his education to build stronger and more resilient community in Brampton through a bottom-up innovation approach.