BrandJitsu: Heroes and the Right Stuff

BrandJitsu: Heroes and the Right Stuff

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Learn how to identify your ideal customer (the hero) and connect them to your brand promise so they engage with you and buy what you sell.

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The second workshop in the BrandJitsu™ Series. Learn to use BrandJitsu™ to find, shape, and share your story so everyone gets it.

In this three-hour workshop, you will learn how clearly identify and connect with your ideal customer as well as define what you are selling that makes their world a better place.

"I worked with Michael Dargie and Make More Creative to uncover my Brand's DNA, which is a part of everything that we do at my distillery. Michael helped me to formulate a single sentence which has captured the very essence of our business. This has been an incredibly helpful exercise, and will play a very important role in the growth of my business." —NATHAN FLIM, The Fort Distillery

All workshop materials including the complete BrandJitsu Workbook are provided ($50 value).

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