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Break Through with IABC Waterloo
Looking to break through the noise on oversaturated communication channels? Ready to break through in your communications or marketing career?
On March 29th, you can Break Through with IABC Waterloo. IABC Waterloo’s first annual Break Through Conference is a must-attend event for communicators. Hosted in partnership with the Conestoga College School of Media & Design, this one-day event will provide you with the skills you need to effectively engage your audience in today’s rapid-fire communication landscape.
Renowned speakers and actionable sessions will prepare you to increase your communications ROI.
Why should I attend Break Through?
● Sharpen your skills and mindset to ensure your current communication and marketing investment provides a rich return
● Enhance your understanding of the latest must-have tools for your toolkit, including interactive video and animation
● Stand out in a crowded, noisy marketplace with messaging that creates genuine connection and inspires authentic action
● Expand your online influence with effective blogger relations and digital PR
● Hear how your peers broke through barriers at all levels of their careers
● Network with top communicators from Waterloo Region and beyond
● Enjoy delicious food and access to an exclusive cocktail party at the charming and historic Walper Hotel in downtown Kitchener
Keynote Speaker, Cyrus Mavalwala: Breaking Through with Compelling Content
An injured Olympic sprinter helped up by a rival runner. A supermoon rising over earth, a stunning spectacle not seen since 1948. Hundreds of thousands of women spilling through the streets of Washington. We see these vivid pictures in our minds long after the news stories fade.
When we understand what makes compelling content, we can unravel – and build – an engaging narrative based on millions of years of human evolution. And words play only a small part in this equation.
Today’s communication professional needs content that cuts through the noise to reach their target demographic. IABC All-Star Speaker Cyrus Mavalwala, ABC, will share communication best practices to help you take a fresh approach to creating compelling digital content.
You’ll leave this session knowing:
● Which content trends MUST be on your radar for 2017 and beyond
● How to bake fresh thinking into your content approach
● How brain science plays a part in effective communication
● How to leverage the persuasive power of imagery
Cyrus Mavalwala is the founder of Advantis Communication, a digital PR and content marketing agency that delivers measurable value by integrating traditional, video, and social strategies. He has also co-founded Act Like an Agency, a global training and development organization geared towards teaching communicators to make the move from tacticians to strategists.
Other speakers include:
Sam Trieu, Community Marketer for Sortable, one of Canada’s fastest growing companies, recently ranked #8 on the Deloitte Fast 50. Sam will speak about how to stretch your skills and knowledge to be a ‘marketing octopus.’
Caralee Ayora, Assistant Vice-President of Communications at Manulife, a leading Canadian insurance company and financial services provider. Caralee will speak about the communicator’s critical core skills.
Ellyn Winters-Robinson, President of boutique PR agency Ignition Communications and in-house PR mentor at Waterloo’s Accelerator Centre, a world renowned incubator for tech startups. Ellyn will moderate our career panel.
Caitlin MacGregor,CEO of Plum, a rapidly growing startup that uses cloud software, modern behavioural science and predictive analytics to pinpoint the best applicants for jobs. Caitlin will speak about employer branding.
Lanny Cardow, a Principal at Navigator Limited, Canada’s leading high-stakes public strategy and communications firm. Lanny is an alumnus of the Graduate School of Political Management at The George Washington University, where he completed his Masters of Arts with a concentration in polling. Lanny will share his expertise in opinion polling and message positioning.
Dr. Terry Flynn, Lead Professor and Founding Director of McMaster University’s Master of Communications Management (MCM) program and one of Canada’s leading public relations and communications management scholars. Our Closing Keynote speaker, Dr. Flynn will discuss the current and future role of the Chief Communications Officer.
Refunds not available after March 13, 2017, due to venue and food commitments. Refunds issued prior to this date will be subject to a $50 service fee. Tickets are transferable; however, tickets purchased by a member may only be transferred to another member and the change must be communicated to firstname.lastname@example.org in writing at least 7 business days prior to the event.