Building a Conscious Brand (Calgary, Alberta)

Building a Conscious Brand

A full​-day participatory workshop for leaders, new economy champions, and owners of Purpose-Driven Businesses.

We have variouse events taking place across Western Canada and the US
Click link below for the city you want to attend:

Calgary (Sept 30) This Page
Vancouver (Oct 7)
Seattle, WA (Oct 8)
Portland, OR (Oct 9)
San Fransisco, CA (Oct 11)

Are you purpose-driven?
A Certified B-Corp?
Run an Impact Business Model?
Have a sustainability strategy?

BUT...

Do you know if you have disconnects between your purpose and your strategy?
Do you know how intrinsically engaged your employees are?
Are you actually creating a positive impact?

A Conscious Brand is one that actively and intentionally nurtures positive values, relationships and experiences with all stakeholders. It values people and purpose through the same lens as profit. Having a higher purpose beyond just profit drives innovation, customer loyalty, differentiation, employee morale, recruitment, productivity and organizational agility. Building a Conscious Brand empowers this by inspiring and equipping a company to become more aware, awake and intentional in its leadership, culture, strategies, communications and marketing. The Conscious Brand Index supports the positive growth and transformation of an organization that has embarked on or sees value in a new way of business.

The format (and pricing) of this event is designed to accommodate two individuals from each organization. Prior to attending the workshop, each organization is required to complete the Conscious Brands (CBI) Diagnostic Tool. The output of the diagnostic tool will be used in the in-person workshop to help your organization become a more Conscious Brand.

This workshops unique design to help you get work done while in attendance by giving you the tools to more deeply understand how conscious your organization (brand) really is. The first half of the day will be a deep dive into the 6 pillars of a Conscious Brand and the afternoon will be spent in dialogue with other workshop participants.

Each participating organizations will a have 30 minutes to share their unique challenges (lowest pillar from the CBI tool) improving the score in your lowest area by harnessing the collective wisdom of facilitators and other workshop attendees.

JOIN US TO:

• Build Stronger Teams and Partnerships. Broaden the skill set within your group, work more effectively and enjoyably together, engage teams, organizations, and community stakeholders in meaningful conversations that promote resilience, belonging, innovation, and collective impact.

• Create a deeper understanding of each to the 6 pillars of a Conscious Brand. The six pillars of a Conscious Brand and Higher Purpose, Purpose Driven Strategy, Conscious Communication, Intrinsically Engaged Employees, Empathetically Connected Customers and Agile and Responsive.
  

• Apply what you are learning directly to the lowest pillar from the results of your organizations complete CBI. (And learn what the lowest pillars are for other organizations).
  

• Understand how the CBI tool can improve your B-Corp score (if you are certified). BCorps have an awareness of the impacts their business have of stakeholders. This includes considering all stakeholder in business decisions and the impact your business has in the communities it operates within. The CBI tool helps organizations understand the cohesion and resonance of their higher purpose throughout all departments, levels and individuals within their walls

WHO SHOULD ATTEND:

Experienced and Emerging Leaders, Managers, Social Innovators, New Economy Champions, and owners of Purpose Driven Businesses or anyone attracted to the call! This event is designed to be participatory - you know who you are. All experience levels welcome.

PREREQUISITE:

You and your colleague attending will need to complete the CBI tool - www.consciousbrand.co - as mentioned above. (We will send you a customized link once you have completed the registration process.)

DATE + LOCATION:

Calgary, Alberta, Canada
Monday, September 30, 2019
8:00am - 4:00pm
Venue: Calgary Central Library
800 3 Street SE
Room 3-20A Idea Lab
Calgary, AB T2G 0E7

OTHER EVENT DATES AND LOCATIONS:

Vancouver, British Columbia, Canada
Monday, October 7, 2019
8:00am- 4:00pm
EVENTBRITE LINK

Seattle, Washington, USA
Tuesday, October 8, 2019
8:00am - 4:00pm
EVENTBRITE LINK

Portland, Oregon, USA
Wednesday, October 9, 2019
8:00am - 4:00pm
EVENTBRITE LINK

San Francisco, California, USA
Friday, October 11, 2019
8:00am - 4:00pm
EVENTBRITE LINK

Cost: Includes attendance for two people from one organization.

Early Bird: $450 +gst (until August 30th)
Regular Rate: $595 +gst (starting September 1st)

*PLESE NOTE: if cost is a barrier for you to attend, we are opening to exploring creative tuition options. Please email proposals to rob@consciousbrands.com

MEET THE TEAM:

We are excited to be hosted by a team of highly experienced practitioners:
Nikki Wright, Luke Burrell, and Rob Sinclair

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