The business community continues to recognize the importance of building sustainability into their business models; however, many managers, directors, and executives lack the skills or know-how needed to adopt sustainability in practice.

The John Molson Sustainable Business Group is proud to present our Winter 2016 Workshop: “Building a Sustainable Business Model with Alexandre Joyce and Max Desjardins".

Alexandre Joyce is a strategist and innovation consultant in sustainable business models. With over a decade’s worth of experience, he helps businesses address environmental, social, and economic concerns in all areas of their business framework. His work has inspired many business leaders to champion sustainability, and to develop better and more robust business models.

Max Desjardins, president of Atelier Advertising Agency, is a leader in strategic branding and creative planning. Since its early days, Atelier has found its inspiration through ideologies of social responsibility and community engagement. Max has worked with many community partners, and challenges them to move beyond traditional business models. His work aims to encourage the innovations of tomorrow through the incorporation of alternative and sustainable business ideologies.