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Building an Employer Brand Promise: Tactical marketing
Thu, 8 December 2016, 1:30 PM – 3:00 PM EST
You’re looking to build a great team, and you have a great story to share about why people should want to be a part of it but your message isn’t getting out there. It’s time to get creative with your recruitment marketing.
The second session in the ‘Building an Employer Brand Promise’ series – Tactical marketing – will help you figure out how to improve your employer brand promise with targeted, tactical recruitment marketing. We’ll consider:
- Go-to places to source talent, including your own database and network
- Engaging potential future hires
- Guerrilla recruitment tactics
Facilitated by Kristina McDougall, Founder & President at Artemis Canada, the Tactical marketing session is the next step in your journey to building an employer brand promise that will attract the best talent to your growing team.
Who is it for – Late stage startups and SMEs with limited or no hiring experience (rarely with an HR professional on the team), that want help to be more thoughtful about their recruitment & selection of candidates.
Related Dates in Series
Delivering on the Promise
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