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Building Targeted Buyer Personas

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Did you know that using buyer personas in an email campaign improved the open rate by 2x and click -through rate by 5x? And did you also know that 81% of buyers will pay a premium for industry experience and industry-specific solutions but only 44% of B2B marketers use buyer personas?

Learn how to identify and engage your ideal customer using engagement, data and research. This interactive session will guide you through the steps for building your buyer personas and recognizing different the personas within your business or organization. Each participant will receive a workbook they will use during the workshop – and will walk away with an actionable blueprint for creating personas to inform highly engaging content.

You will learn:

  • why targeted buyer personas are crucial to content development
  • how to identify the different buyer personas in your business or organization
  • how to build a persona using data-driven strategies
  • how to find relevant research and customer information
  • strategies to recognize when your business personas are changing and how to pivot

With persona-driven content you can help customers find solutions to their unique problems while building a loyal, vibrant fan base.

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