"Ethical Practices: Corporate Social Responsibility and the case of M.A.C Cosmetics."
Andrea Benoit has a PhD in Media Studies from the Faculty of Information and Media Studies at the University of Western Ontario, and her research and teaching are in the areas of advertising, branding, the interconnection of promotional culture with social causes, and media representations of gender.
She is an adjunct Assistant Professor in the Faculty’s Media, Information and Technoculture program, and has also taught in these areas in the Department of Sociology at King’s University College at Western University and in McMaster University’s Department of Communication Studies and Multimedia. Andrea currently has a book in progress for the University of Toronto Press about the Canadian brand, M.A.C Cosmetics, and the origins of its corporate philanthropy around HIV/AIDS. Since 2010, Andrea has sat on the Board of Directors for Media Action Média, a Canadian non-profit organization that promotes gender equity through media analysis and action. Andrea can be reached at the Faculty of Information and Media Studies by email at firstname.lastname@example.org.