Business Planning 101 (3-Day Training)

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Woodstock and Area Small Business Enterprise Centre

453 Dundas Street

Woodstock, ON N4S 1C2


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Business Planning 101 (Training):


RSVP: First-come, first served, group max is 15 participants.

TRAINING COST: Complimentary thanks to Starter Company+ Program

LUNCH BREAK: 30 mins provided

The intent of this 3-DAY Training Program is to walk you through Business Model Canvas to map out your concept, engage in customer discovery. You will also receive training to help you write your business plan and to equip or refresh your business foundation along the way. Jot down ideas for each section of your business plan and ask questions of the Trainer as you go. You will be given a lot of tools and resources to work through. Between each weekly workshop, you can work with someone on our Small Business Enterprise Centre Advisor team to complete the sections that need a little extra guidance.

Starter Company+ Training Plan:

This 3-DAY Training Program is required for all 'Main Street' or Agricultural type businesses wishing to secure a $5000 Starter Company+ grant to start, buy or grow a company in Woodstock-Oxford County.

Saturday, January 6th, 2018 from 9:00 am – 4:00 pm Presented by Carol Ann Smith

Saturday, January 13th, 2018 from 9:00 am – 4:00 pm Presented by BizLaunch- Andrew Patricio

Now that you have completed a Business Model Canvas and the Canada Business Ontario Free Market Research, you will bring to class your framework and take a closer look at your business and learn how to develop a business plan. You will also learn what it takes to become a Successful Small Business Owner.

1. Understanding each section of your written Business Plan
  • Business Description
  • Products & Services
  • Competitor SWOT
  • Sales & Marketing
  • Operations
  • Management Team
  • Risk Management
  • Financial Summary Actual & Projected
  • Executive Summary

2. Develop a Marketing Plan
3. Low cost marketing tools you can use to market your business
4. Importance of Networking effectively, in-person and online

Satuday, January 20th, 2018 from 9:00 am – 4:00 pm Presented by Andrew Patricio

Building on the lessons of the previous two weeks, you will begin to tie your written plans together with your financial plans. Ensuring projected revenues and costs are reflective of the plans you're setting out to achieve. You will dive deeper into understanding your business financials, including actual investments to-date, pricing and costing strategies, cash flow projections, tracking ROI, the importance of good record-keeping and more.

1. How to Price and Cost your products and services
2. How to improve your Cash Flow
3. Understanding Tax, GST and PST

4. Develop a Cash Flow Forecast

5. Understanding Financial Statements
6. How to analyze and interpret the Income Statement
7. Understanding the Balance Sheet

8. Develop Systems to Organize & Manage Your Business
9. Time Management
10. Operational Processes to protect you and your employees
11. People Management
12. Business Legal

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About Your Program Trainers:

Carol Ann Smith:

Andrew Patricio:

About Us:

Christine Smith:

Ronda Stewart:

Tim Hedden:

Questions about this training opportunity? Contact Manager, Ronda Stewart at 519-539-2382 ext.2600 or

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Woodstock and Area Small Business Enterprise Centre

453 Dundas Street

Woodstock, ON N4S 1C2


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