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Business Readiness Series: Social Media for Events

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Catapult Entrepreneurs

#103, 4610 49 Avenue

Red Deer, AB T4N 6M5

Canada

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Workshop #4

Maximize the use of Social Media for your Business

Presenter: Gaby Mcintosh Xciting Media

Objective: Maximize the use social media to promote your business; engage more customers and increase more traffic during an important community event. (Canadian finals rodeo and 2019 Canada Winter Games)

  • What is social media?
  • Learn how to build an online community and engage with them on top social platforms.
  • Learn about the benefits and challenges of using social media.
  • Drive brand awareness through a well-planned social media strategy.
  • Know what to post and when to post it.
  • Learn how to keep followers engaged before, during and after an event.
  • The importance of using #hashtags and identifying your influencers.
  • Top Strategies. Example: Use anticipation to drive traffic. Communication strategy during and after the event. Promotions, Give-away.

About Gaby:

Creative Strategic Marketer | Digital Media Specialist | Graphic Designer |

12+ years of Canadian experience creating marketing and business strategies for Oil and Gas, Education and Retail sectors. Passionate to share my marketing and sales experience by creating out of the box solutions to support business' strategies focused on increasing revenue streams, market share and product mix. Proven record of successfully developing, designing, coordinating and implementing corporate branding, business and marketing strategies in Canada, Mexico and Latin America. Collaboration and liaison experience with customers, project managers, internal and external customers. Vast experience in market research programs and data interpretation for business' strategic purposes.

Currently responsible for managing marketing and digital media solutions for Xciting Media - Creative Studio. Responsible for graphic and website design, development and CMS management and social media strategies for customers in different industry sectors. Advance knowledge of MS Office and Adobe Creative Suite. Versatile professional with education in both graphic design, photography, social media, project management and business.
Acted as a Project Manager (PM) responsible for the implementation and data integration for Compass Sherpa - CRM for a private office technology dealer in Alberta.

Professional mission, to contribute to business' success by improving their creative processes, marketing and sales initiatives. Proven record in developing, implementing and tracking trendy marketing and sales strategies to create brand awareness among internal and external customers. Strong work ethic and the ability to work in a diverse and fast pace environment.

www.xcitingmedia.com

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Location

Catapult Entrepreneurs

#103, 4610 49 Avenue

Red Deer, AB T4N 6M5

Canada

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