Business Success - How to Increase Your Sales, Revenues and Profits in Any Market
Business Success - How to Increase Your Sales, Revenues and Profits in Any Market

Business Success - How to Increase Your Sales, Revenues and Profits in Any...

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FocalPoint Business Coaching & Training

Suite 2020 Tower 1, Scotia Place

10060 Jasper Avenue

Edmonton, AB T5J 3R8


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The Solution

The best companies have the best people, and top people are those who think and act faster and better than others. Business Success gives you the ideas, methods, strategies and techniques used by all profitable businesses and world-class teams. 

You learn specific, proven, practical ways to plan, organise, sell , manage, motivate and think better than ever before. You learn how to get more done with fewer resources, and how to function effectively in times of rapid change. 

How You Benefit 

Each session gives you a series of practical ideas you can use immediately to get better results. You receive specific action-oriented recommendations that can be applied to every area of your organisation to achieve world-class status.

Module 1: Market and Sell Anything

The major reason for business success is invariably the ability of the individual or the owner to sell and deliver the product to the customer in an efficient, cost effective manner. A major reason for business failure is poor marketing, lack of sales ability and lack of momentum in the sales department.

In almost every troubled company, ineective marketing, leading to poor sales, has been the major problem or cause of declining revenues and financial difficulties.

In this lesson you will learn:

+ The four elements of the marketing mix and how to rebuild your business around them

+ How and why to define your product or service in terms of what it does for your customer, rather than what it is

+ The five rules for selling anything, anywhere, to anyone

+ The five critical questions that you must answer in every sales message or presentation

 Module 2: Create Your Sales Plan

Nothing happens until a sale takes place. Your actual ability to sell your product or service to your customer determine your profits or losses, success or failure, in business.

The sales process, to be effective, must be planned and organized in detail from start to finish. Every word and action must be scripted, rehearsed and memorized. Nothing can be left to chance.

In this lesson you will learn:

+ The seven step of the selling process

+ The pipeline model of selling effectiveness

+ How to design and develop each part of the sale

+ The keys to mastery in each area

Module 3: Getting Customers

“We only have one boss, and that’s the customer. And he can fire us any 9me he wants just by deciding to buy from someone else” (Sam Walton)

The purpose of a business is to create a customer. All sales, revenues, profits and growth are the result of creating enough customers in a cost-effective way.

All marketing, advertising, and promotion of every kind is aimed at buying customers at a lower cost than the profits the generate when they buy from you.

Your goal is to acquire customers, to generate leads and then convert those leads into customers who buy from you, buy again, and tell their friends.

In this lesson you will learn how to:

+ Generate more leads for your business

+ Write and design impactful advertising

+ Convert more leads into sales

+ Get people to buy again, and refer others

Module 4: Getting The Money You Need

Getting the money that you require to start and build your business is perhaps the most important skill of the entrepreneur. Cash flow is the most important single measure and determinant of business success or failure. Your ability to assure the necessary cash flow in indispensable to your success.

Successful entrepreneurs think about revenue and cash flow most of the time. They evaluate every activity of their business to be sure that it has the most positive effect on cash coming in to the company.

The number one reason for business failure is lack of cash. Because of low sales or poor management, the company runs out of money and can often collapse overnight.

In this lesson you will learn how to:

+ Determine the amount of money you will require

+ Start your business with a small investment

+ Raise money sixteen different ways

+ Continually find the money you need to survive and thrive

Module 5: Create Your Business Systems

Planning out your business processes on paper is easier than you think. Like furnishing each room of a house, you decide exactly what is required in each area to perform the necessary functions. You then write it down in a logical order so that someone else can do it.

As a business owner, you can free yourself from the need to be involved in countless activities by creating a system for others to follow.

In this lesson you will learn:

+ The key operational components of any business

+ The most powerful business question you must ask and answer continually

+ The importance of systems, processes and standards

+ The need to describe a job in terms of its key result areas

Module 6: Serving Your Customer

The most powerful entrepreneurs and businesses offer the highest quality of customer service to people after they have bought the product or service.

The most important sale is not the first sale, it is the second sale. You can get the first sale with promises and price discounts, but you can only get your second sale by satisfying the customer in such a way that he prefers to buy from you again rather than buy from someone else.

The second sales takes approximately one tenth of the time and expense to achieve, and it therefore much easier and more profitable than the first sale. All successful salespeople, entrepreneurs and companies think of excellent customer service, to the long-­‐term success of the business

In this lesson you will learn how to:

+ Develop a customer service strategy

+ Determine the four elements of customer satisfaction

+ Satisfy the deep subconscious needs of customers

+ Serve your customers better than your competitors

Module 7:  Pump Up Your Profits

No matter what your business, you must be continually focusses on profits and the bottom line at all times. Like driving down a winding road, if you ever take your eyes off the road in front of you, you will quickly go into the ditch, or off the edge.

There are only two ways that you can increase your profits or you can increase your revenues while holding your costs constant. Second, you can lower your costs while keeping your your revenues constant. The very best solution is for you to look for ways you can do both of them at all times.

In this lesson you will learn:

+ The four key parts of eective marketing

+ The seven elements of the marketing mix

+ How to determine the driving force of your business

+ The application of zero base thinking to everything you do

Frequently Asked Questions:

Are meals included?  Coffee, refreshments and a lunch will be provided.

What do I take home? 

-  7 topic, 90 page Workbook

- A Beautiful Certificate of Completion

Additional Questions?  Contact the FocalPoint office at 780-665-4957 or email

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FocalPoint Business Coaching & Training

Suite 2020 Tower 1, Scotia Place

10060 Jasper Avenue

Edmonton, AB T5J 3R8


View Map

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