Value Proposition & Branding
The key to securing customers and investors in your business idea is being able to clearly and quickly describe your value proposition and create a brand identity that captures it. In this session we will explore how to categorize your customers, identify their problems and their pain points, and build a value proposition, a statement of how you uniquely solve that customer’s problem. The value proposition will help you communicate to customers “why” they should buy from you, and help you prove to investors that there is a business opportunity to solving these problems. We will end with a discussion on how to distill this into a tagline and brand identity.
Speaker: Kevin Smith, Chief Story Architect