Course Description:

This course will reveal why buyers buy, what they need to help them make decisions and specifically address the buyers needs depending upon the market diffusion and adoption stage. In addition to buyers, we will discuss influencers and their roles in B2B purchasing.

Course Agenda: About B2B Buyers and Common Myths; Needs of B2B buyers and influencers; 
 Role of Senior Leaders in B2B sales cycles 



The Tutorial: The tutorial will answer questions to help you identify your initial target buyer


Assignment: Complete Prospect Profile.

Presenter - Heather Gamble

Heather's first private client, a mining consultant, increased her revenue from $300,000 to $1,000,000 in the first year of coaching from Women on the Move. Another client, an Investment Manager went from #46 in her sales group up to the top sales level in 6 months. Our Quebec client won the Montreal Entrepreneurial of the year award for 2016. Her commitment is to put a million women on the path to prosperity!