Actions and Detail Panel
CASL: 10 Weeks To Full Enforcement - How to Avoid $10 Million Fines and Cla...
Mon, 1 May 2017, 3:00 PM – 4:30 PM EDT
Canada has taken a tough new stance on email spam and the final stage of enforcement is fast approaching. Two key factors - some say 'game-changers' - happen on July 1, 2017:
1. The Private Right To Action kicks in. Some people believe the financial penalties of repeated class action lawsuits from the public is more punishing than the CRTC's ability to fine up to $10M. The larger the brand the more exposed you are. An individual is entitled to $200 for every non-compliant email you send them. We will discuss what is and what is not compliant.
2. The end of the grandfathered period for consent. If you do not know the source, the exact circumstance and language used to gain the opt-in, and the nature of your organization's relationship with each Canadian individual on your list - DO NOT EMAIL them after July 1, 2017. The CRTC has allowed 3 years to bring your email list into compliance. That period ends in 10 weeks and many Canadian organizations are not yet prepared.
Join Derek A. Lackey, President of the Direct Marketing Association of Canada and Publisher of Blazon.Online and David J. Schnurr, Partner, Miller Thomson and CASL legal expert, as they discuss the actions you should take if you want to email Canadian marketers.