We are excited to invite you to our larger, quarter round-up installment of the ‘Catalyst Talks’ thought-leadership series on the 26th of October. We’ll be featuring three thought leaders across the industry for a discussion around digital attribution, and how online advertising drives in-store sales and conversions.
This breakfast will take place at Microsoft headquarters downtown, so please RSVP early! Discussion, Q&A, and a healthy appetite are all encouraged.
Digital Attribution: From online influence to in-store sales
How do you properly assess the value of your digital advertising efforts? Which clicks are the most valuable? How do visits from a display banner compare to organic searches? And how do we tell if online ads are actually driving in-store visits and purchases?
- We will explore how digital analytics can allow businesses to better understand a customer’s purchase path
- We will discuss the complexities and methodology around diving into in-store influence from digital advertising
Paul Briggs: Canadian Analyst, Emarketer
Kalin Kotzev: Director of Operations and Technologies, Catalyst
Seif Khemaissia: Director, Business Science, Mediacom
- 8:30 – 9:00 – Introductions and networking
- 9:00 – 10:15 – Speaker discussion
- 10:15 – 10:30 – Q&A