Actions and Detail Panel
Charmaine Hammond - CAPS Afternoon and Evening sessions
Mon, 8 May 2017, 1:00 PM – 10:00 PM EDT
Afternoon Program: Planning Your Speaking and Book Tour
1:00pm - 4:00pm
You want to take your message, business and book on the road with a speaking and book tour? Reach more people? Combine fun travel with business?
But where do you start? How do you create a full schedule of speaking and book events? How does this get funded?
Charmaine Hammond has done several tours, her most recent covering 14,000 km across North America on her Million Acts of Kindness Tour in a 32 foot sponsored motor home... the kindness mobile.
In this workshop, Charmaine will share:
- The three most important calls to make when planning your tour
- Why you must have a city champion or ambassador to ensure success
- The essential steps in planning the tour
- Why you should say NO to longer tours
- How to sell more books, and secure more speaking on the tour, and, how to fund your tour
Both new and veteran speakers will hear very interesting marketing, promotion, and bulk sale ideas.
Evening Program: Make Money Before You Even Begin Through The Magic Of Sponsorship
6:30pm - 9:30pm
Imagine how much more freedom you’d have with your airfare comp’d, your rental car at no cost, your hotel paid for, your meals on the house, and your presentations, project, book launch or sponsored and paid for before you began.
All of these are completely possible and this kind of support is achieved every day by people who understand the value of sponsorship to companies who want to bask in the shine of the goodwill you and your project can create for them.
There are BILLIONS of dollars in funding that are earmarked to go to projects just like yours every year, the trick is knowing who has the grants, donations and sponsorship funds, how to engage them and then what you need to do in order to close the deal.
Be prepared to hear some shocking information about how much pressure are put onto committees to find opportunities to give away five, six even seven figures of funding and how there are thousands of people all over the country under the gun to make sure this money is given away.
Charmaine Hammond has worked all sides of this equation - at one point being responsible for investing corporate money into sponsorship programs and then as a consultant to people with big hearts, great ideas and a need for finances in order to make sure their passion becomes a reality.
Charmaine will explain the fundamentals you need to know about:
1. Where do I find the right sponsor?
2. What do I need to do in order to get them interested in my project?
3. How do I present my project in a way that will get them to green light the sponsorship?
If you’d like to learn how to have imaginable part of your project paid for (and even some things you never would have thought possible) be sure to catch Charmaine’s presentation on The Secret To Sponsorship!
Charmaine Hammond has been in the business of changing lives for more than 25 years. This former Correctional Officer (yup! She worked in jails) and Corporate Dispute Resolution Expert now travels the world teaching the principles of leadership, resilience, and collaboration.
As a bestselling author (of five books & featured in six others) and professional speaker she has had tremendous success in finding corporate sponsors to fund her printing, graphic design, venues, travel, media, technology, hotels, even her pet food and dog poop bags! She has developed sponsorship relationships with more than 40 sponsors and 60 business partners.
Her recent speaking and book tour, Million Acts of Kindness, involved a 14,000 KM tour in a 32 foot sponsored motor home, hotels sponsored for the team, and more than 40 businesses and retail chains raising funds in their stores/businesses to support this movement….. A Million Acts of Kindness.