China Fashion Digital Retail Summit 2021

Actions and Detail Panel


Event Information

Share this event

Date and time



Online event

Event description
This summit will take place both ONLINE and in-person

About this event

The outbreak of the Covid-19 pandemic has plunged the fashion retail industry which is driven by customer flow into a "frozen period." The apparel and footwear, cosmetics, jewelry and other sub-sectors are under tremendous pressure. Enterprises are forced to accelerate the layout of online channels and build the omni-channel marketing and retail system further deepened online and offline integration and carried out digital transformation. At the same time, consumer preferences, channel structure and competitive advantages have also undergone structural changes. E-commerce and digitalization have become the key to business restart and success. How to adapt to popular trends to drive category and product growth, and how to deal with new product minds and promotional minds, how to establish efficient online exclusive products and marketing strategies, etc., are the key points of the extreme attention of fashion industry brands. The essence of retail digitalization is driven by consumers, using big data and new technologies to carry out a comprehensive digital upgrade of the industrial chain, and ultimately achieve efficiency and experience improvement through online and offline integration.

This summit will take place both ONLINE and in-person and focus on the "new normal" in the development of the fashion retail industry, and will focus on "digital supply chain, digital operation, digital channels and digital marketing" as the main subject, and will conduct in-depth discussions on the cost, efficiency, experience and other hot topics of reconstructing retail , to discuss the best practices of China's fashion retail development with domestic and foreign brands, retailers, platform providers, consulting companies, technology service providers, etc., to help fashion industry fully win in the retail digitalization era, and calmly respond to the new opportunities and challenges in the era of “new normal".


 atest Insights of Fashion Retail 2021:Revolution and Transformation of Fashion Retail Strategy Under the COVID-19 Pandemic

 Best Exploration Practice and of Chinese Apparel Enterprise: Digital Retail

 In the Digital Retail Era, How to Build an End-to-end Digital Supply Chain?

 How to Provide Fashion Consumers with a Seamlessly Integrated Shopping Experience and Create the Digital Omni-channel Strategy

 Digital Retail Innovation of Luxury Brands in China

 Rethink Retail-Personalized Digitally-enhanced Store Experience

 Case Study:Retail Supply Chain Innovation and Practice of Fashion Brands

 Digital Retail Platform: How to Use Digital Technologies to Establish a Transparent and Customer-centric Supply Network

 ……


 Bain & Company


 Fossil Group

 Michael Kors

 Burberry

 Swarovski

 Under Armour

 Xiaohongshu

 ……

Summit time: June 23-24, 2021

Venue: Shanghai, China

Organizer: ECV International

We will provide:

 Simultaneous interpretation device for 2-day conference

 Brochure, recording materials

 Two-day buffet lunch coupons, tea breaks and all refreshments provided by five-star hotels

More details, please visit our official website:

Contact Us:

Ciking Zhao

Tel: +86 21 8026 0707-803


Share with friends

Date and time


Online event

Save This Event

Event Saved