Classic Gentlemen’s Wet Shaving and Grooming  British Barbering Association
US$75 – US$395
Classic Gentlemen’s Wet Shaving and Grooming  British Barbering Association

Classic Gentlemen’s Wet Shaving and Grooming British Barbering Association

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Chicago, Illinois

United States

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Join the BBA experts as they demonstrate and coach attendees through classic English hot towel wet shave techniques and a traditional men’s haircut without the use of clippers. The experts will discuss how the men’s shaving and grooming categories have taken off across North America, and how trends are starting to lean towards more classic looks.

Classic Gentlemen’s Wet Shaving and Grooming topics include:

History of Shaving, Consultation, Health and Safety, Hot Towel application, Shaving Oil Benefits, Shave Cream Application, Shaving Brush application, 14 Razor Stroke Shave, Upstroke Techniques, Reverse Backhand Position, Cold Towel application, Post Shave care, Proper Tool Set up, History of Modern Men’s Hair Styles, Varied Hair Textures, Facial and Head growth patterns, Proper standing posture for Scissor and Razor cutting, Scissor over comb techniques, Graduate and Tapering with Scissors and Razors, Classic & Modern Taper and Neck Razor Shaping.

About the Educators

Adam Keith

Adam is one of America’s most highly trained experts in men’s shaving and grooming. With a long list of educational credentials and professional experience, Adam brings a deep level of mastery to the thriving craft of men’s barbering.

As an educator, Adam will engage students with his knowledge in classical barbering and experience in the business of barbering. With a focus on why barbers succeed, Adam teaches and presents material barbers can practice for a prosperous career over a lifetime.

“People don’t know they’re getting a bad shave until they get a good one,” says Adam. “A great shave and haircut should not only be an amazing experience for a client, it should be a demonstration of a barber’s skills and abilities.”

Adam emphasizes experience over service when if comes to shaving. “Your client should lie back, completely relax and fall into a state of complete calm as you work,” he details. “Once you’re done, you slowly bring your client back around with rejuvenating citrus aromas. It needs to be spa-like.”

Business smarts are key to Adam’s curriculum. With a Business Degree from Cox School of Business and a graduate of the London College of Fashion, University of Arts, London, Adam brings a unique combination of higher learning to the stage. “My style is to build people up,” he explains. “My job is to make others succeed and take barbering in the right direction.”


Erik Lander

Erik has over 30 years of experience within the hairdressing and barbering industry. He is a standing member of the Habia Skill Team, and their current Education Director. Erik is the longest standing guest artist for Goldwell UK, delivering both men’s and ladies cutting courses in their London academy and around Britain.

Erik has had his own training college, ‘Erik Lander Education’ for over 20 years, He has a passion for imparting in-depth education to the highest possible level. His teaching techniques include breaking the skills down to ensure that all of his students have a clear understanding of all aspects of the techniques that he is sharing with them. Erik’s philosophy is “its all in the detail”.

Erik became the first person in Britain to achieve the new VTCT L4 Male Grooming and L4 Ladies Styling qualifications. He also became the first hairdresser in Britain to achieve the Master Craftsman award in both ladies and gents hairdressing. He specializes in barbering and razor cutting for men and women. Erik still works in the salon 3 days a week and has a regular clientele.

Course Duration and Format:

• 9:30am - 10:00am - Coffee & Introduction

• 10:00am - 10:30am - Theory of modern Men’s shaving & Cutting Techniques

• 10:30am - 1:00pm - Demonstration models on Shaving & Cutting

• 1:00pm - 1:30pm - Lunch

• 1:30pm - 4:00pm - Hands on practical with guidance from Educator

• 4:00pm - 4:30pm - Theory and practical session recap

Classic Gentlemen’s Wet Shaving and Grooming Hands on workshop is limited to 10 students. Special brand descriptions with samples from our partners, Barbicide, BBA Men's Grooming Brand, barbersupplies.com, Feather Razors, and Mizutani Scissors will be provided throughout the training.

Hands on Workshop Program Costs:

This is "limited attendee" workshop. Registration is non-refundable or transferable and subject to change and / or cancellation.

Registration at 9:30am for all Attendees.

For Hands on participants, please bring the following:

Scissors, Water Spray bottle, Trimmers, Straight razor with blades and guards, Cutting Cape, Clips, Brushes, Hair Dryer & Neck Brush.

Lunch provided between 1 and 1:30pm.

For Morning only attendees, the demo and lecture runs between 9:30 am to 1:00pm

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