We are hosting coffee! Join us in every Monday morning to get the week started off right, with strong coffee and business knowledge from our Mentors! Hear from our HBEC Mentors and connect with other entrepreneurs to learn about how to succeed in today’s environment.

We are so excited to have you join us for coffee!

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Coffee Talk Details

Sound

When in the coffee talk, please have your microphone on mute so everyone can hear the mentor clearly.

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Q&A

After the talk, there will be an opportunity for Q&A. Please write any questions in the chat. If the mentor does not address your question, we will do our best to send out a response after the chat! If you have a question prepared ahead of time, please send it to jenna.green@georgiancollege.ca.

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Schedule

June 22nd - Jenn Walker and Brandon Houston

The Power in People: Building your Business Through Community

Way beyond just simple referrals, building a community around your brand has the potential to accelerate the growth of your business by creating authentic connection with people and positioning yourself as a thought leader in your industry. By providing true value and real connection to your community supporting their growth, you build an informal network of amazing advocates that can scale your business beyond what traditional sales and marketing can.

June 29th - Dominika Zapolnik

Strategic Communication: The Media Release

Strategic communication is the use of techniques to manage and guide communication in order to reach desired business and organizational goals. To do this, communication professionals create plans which focus activities to align with business and organizational goals, identify priorities, allocate resources (budget and staff), and measure results.

Today’s coffee chat will focus on the development of one aspect of a communication plan; the creation of a media release. The media release is a very common communication tactic used to reach external audiences. These are sent to various media outlets such as newspapers, magazines, and broadcasters as well as published on organizational websites and shared through social media channels. It is an excellent communication tool that can be used when resources for advertising and other paid forms of communication are limited.