Skip Main Navigation
Page Content

Save This Event

Event Saved

Cold Calling: Finding Your Sales Voice

The Catering Institute

Thursday, 3 October 2019 from 9:00 AM to 5:00 PM (CDT)

Cold Calling: Finding Your Sales Voice

Ticket Information

Ticket Type Sales End Price Fee Quantity
General Admission 3 Oct 2019 US$299.00 US$0.00

Share Cold Calling: Finding Your Sales Voice

Event Details




Cold Calling – Finding Your Sales Voice Workshop


In this full day, onsite, interactive session, attendees will be provided with a targeted, specific sales training course that will enable them to acquire new catering customers and build relationships that develop order frequency.


Workshop attendees will learn about the need for cold calling and prospecting and the affect it has to their overall sales success, followed but understanding the fear factor surrounding cold calling and real techniques to overcome those fears. Skills training to follow will focus on the techniques to master cold calling as a sales driving activity that generates and qualifies leads, determines decision makers, solidifies meetings and closes sales.


Attendees will experience interactive classroom type learning and hands on, real-world, group breakout sessions to practice the learning provided.


At the end of the session, attendees should feel knowledgeable, prepared and empowered to effectively use cold calling as a sales driving technique. Each attendee will be given an exam at the conclusion of the session and provided with a certificate of completion upon a passing grade.




Training will focus on the following concepts

  • Prospecting

  • The Fear Factor / Sales Call Reluctance

  • How to Change Your Thinking

  • Creating Compelling Reasons to Engage

  • Pre-Call Planning

  • Diversionary Tactics

  • Developing Your Prospecting System

  • How to Overcome Objections

  • Create Highly Effective Voicemails

  • Addressing the Gatekeeper

  • A Day in the Life of a CSM



- Lunch, Beverages, Snacks
- Catering Institute Certification, and Industry Recognition
- Lesson Quiz




I really enjoyed the cold calling training class Tracy lead last month. Tracy made the class entertaining and was able to relate with all of us on some struggles we were having in the field. Together as a group we were able practice cold calling, skills, and gain confidence to get back to work with high goals set. I would recommend this workshop to anyone who needs to enhance cold calling skills, or just needs a reset on the skills needed to succeed.”


Emma Tedesch, Catering Sales Manager, Schlotzsky's

Image result for schlotzsky's




Meet your Instructor!

Tracy Avolio - Bio




In association with


Membership has its Privileges

This workshop is brought to you in partnership with Illinois Restaurant Association.
If you are not a member and would like to join, you can receive a $50 discount on this workshop.

Members $249

For more information on I
RA memberships, please contact Christine DeSousa at
312-380-4146 or



Have questions about Cold Calling: Finding Your Sales Voice? Contact The Catering Institute

Save This Event

Event Saved

When & Where

Illinois Restaurant Association
33 West Monroe
Suite 250
Chicago, Ill 60603

Thursday, 3 October 2019 from 9:00 AM to 5:00 PM (CDT)

  Add to my calendar


The Catering Institute

Established in 2012 by founder Erle Dardick, The Catering Institute, a division of Monkey Group is an education and training provider, delivering courses, workshops, certification and consulting services to food service operators and their teams on takeout, delivery and catering.

Led by Tracy Avolio and Bill Holleman, the faculty at The Catering Institute delivers workshops, master classes and focused training programs for food service executives, managers and front line employees.

The Catering Institute also helps multi-unit brands and independent operators understand and apply the 5 Pillars of Successful Takeout, Delivery & Catering, a business framework to grow sales and increase profits.

  Contact the Organizer

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.