Communicating to Reach Your Supporters

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Date and Time

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Location

Goodwill Community Store & Donation Centre

255 Horton Street East

London, ON N6B 1L1

Canada

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Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

Event description

Description

This workshop will support participants in identifying and crafting messages that are designed to engage your supporter base. By focusing on specific audiences (for example, prospective volunteers, prospective funders, community supporters/partners) participants will spend time identifying core values, messengers and messages. The session will include an exploration of platforms and how messages are tailored for specific platforms (ie. social media, websites, emails, face to face).

Participants will leave with:

  • Tools to develop audience profiles with a clear vision on who priority audiences are;
  • A methodology for developing communications that drive engagement; and
  • Identified priority communications channels (email, website, print communications, social media) and approaches to get messages better heard.

This workshop is a one of a three-part workshop series.

All workshops will include tools, tips, case studies and the opportunity to network with like minded organizations. Each participant will receive a workbook with activities, exercises, tools and resources.

Register for one or all workshops! Registration required for each workshop.

Free parking available. Lunch provided. Limited space available.


About London Environmental Network

London Environmental Network (LEN) connects, educates and supports individuals and local organizations in transitioning to a more sustainable future. As lead organizer for these workshops, LEN is excited to support and increase the knowledge and capacity of environmental organizations.

About Westminster Ponds Centre Signal Boost Initiative

These workshops are supported by the Westminster Ponds Centre Signal Boost Initiative.

The goal of this initiative is to support directly, and through local environmental organizations, environmental education opportunities available in London. As part of this initiative a community education space will be established at the Westminster Ponds Centre (Bruce Pavilion) located at the Westminster Ponds/Pond Mills ESA.

About Freshwater Alliance

Lindsay Telfer of the Canadian Freshwater Alliance will be the lead presenter and facilitator for these workshops.

The Canadian Freshwater Alliance has become the go-to initiative for freshwater engagement and constituency-building initiatives across the country, training over 500 freshwater leaders in topics including: theory of change, engagement organizing, storymapping and storytelling, constituency mapping, social media, and online engagement tools and services. With expertise as community organizers, grassroots campaigners, policy advisors, fundraisers, organizational managers and marketers, we bring a diversity of skills with proven track records in the fields of our trainings and focus.

Lindsay Telfer is a Project Director for the Freshwater Alliance, and has two decades of experience working with organizations, institutions and governments in developing policies and processes related to sustainability and public engagement.

Date and Time

Location

Goodwill Community Store & Donation Centre

255 Horton Street East

London, ON N6B 1L1

Canada

View Map

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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