Actions and Detail Panel
Communication Planning for Indigenous Organizations
Tue, 30 May 2017, 8:30 AM – Wed, 31 May 2017, 4:30 PM EDT
Communication is fundamental to the successful governance of Indigenous organizations – whether it be self-government, band councils, tribal councils or economic development corporations. In today’s 24-7 media-driven world, where information and misinformation travel at the click of a button, Indigenous organizations need to take an active approach in communicating with community members, governments, industry and other stakeholders.
Effective communication planning and delivery builds consensus by raising awareness and generating well-informed dialogue among community members, partners and other stakeholders, whether it’s an economic development project; community infrastructure; financial information; or health, education or cultural initiatives.
Communicate Consulting is now offering “Communication planning for Indigenous organizations” training. This two-day workshop gives participants an understanding of how effective communication has the power to change the way a community functions, how it views itself and how it is viewed by others.
In this workshop, participants learn how to develop well-constructed communication approaches which provide members and stakeholders with the information they need for productive, efficient decision-making. The workshop explores strategies, tools and techniques to ensure citizens and stakeholders are better informed, Chiefs and Councils and administrations are better prepared, and communities are making informed decisions.
Through practical illustrations and case studies, the workshop reinforces the need for well-designed communications that raise the profile of the First Nation/organization; generate trust amongst stakeholders; gain credibility; and improve relationships both internally and externally. This ultimately builds the support needed to successfully champion initiatives with stakeholder and community support.
Participants learn through lecture, video, case studies and hands-on exercises, building the skills to develop and execute a well-planned, well-resourced communication strategy. Participants have an opportunity to work through their own priorities and challenges using worksheets and planning tools, generating results in real-time. By the end of the workshop, they will have developed a communications plan that supports an organizational goal, with an implementation plan that defines key audiences and the tools that can be used to reach them.
By the end of the workshop, participants will:
- Understand the role strategic communication plays within organizations;
- Learn how strategic communication can benefit Chief and Council, community members and other stakeholders by building support for governance initiatives;
- Be able to identify communication objectives and outcomes which ensure communities are better informed, Chief and Council and administrations are better prepared and communities are able to make more informed decisions;
- Have the skills to develop a communication plan and identify the right tools to deliver the information to the target audiences resulting in a productive decision making process;
- Understand media relations and the role the media plays in delivering information;
- Find out more about the role government affairs plays in the communication mix;
- Know how to measure the effectiveness of the communication strategy;
Who should take this workshop?
Tailored specifically for Indigenous organizations, this workshop is intended for anyone who wants to understand the communication planning process. This could include Chiefs and Councils, band council administrative staff, department managers, economic development corporation staff, etc.