Communications Planning for Visibility and Impact

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Volunteer Victoria

620 View Street

#306

Victoria, BC V8W 1J6

Canada

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Having a great communications plan in place can support important goals your non-profit may have for community relations, program growth, volunteer recruitment and fundraising. This workshop will lead you through a process to develop the right communications plan for your organization.

Goal setting for your communications program is essential. But what’s equally important is setting the right priorities to help you reach those goals. The right priorities help you spend your time on projects and initiatives that will make a meaningful difference for your goal. This workshop will guide you through a framework to set your goal, map out your priorities, and build your plan.

Learning objectives include:

  • Review past communications efforts to understand your organization’s communications strengths, weaknesses, and opportunities
  • Identify your key communications goal for the next twelve months
  • Understand the difference between goals, priorities, strategies and tactics
  • Best practices for various communications channels
  • How to set boundaries to get your most important work completed
  • Creating a 90-day plan to start implementing your plan

About the Facilitator:

Vanessa Chase Lockshin is consultant specializing in non-profit storytelling, fundraising and communications, author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness, and the creator of immersive online training programs for non-profit professionals.

Vanessa has helped clients raise millions of dollars, increase a monthly giving program to over 5,000 donors, improved donor retention rates, create donor stewardship plans, and develop winning digital strategies.

Vanessa’s fundraising career started at The University of British Columbia, her alma mater. Her clients have included: Barnard College, Meals on Wheels Association of America, Girl Scouts of the USA, British Columbia Children’s Hospital, The Dixon Transition Society, Zanesville Museum of Art, Win Without War, and OpenMedia.

In addition to working with clients, Vanessa provides workshops, webinars and conference keynotes. To date, she has trained over 10,000 non-profit professionals. Vanessa has been invited to speak at a number of events and associations including: The Association of Fundraising Professionals; The Council for Advancement and Support of Education; The Association of Donor Relations Professionals; BBcon; Mid-Valley Development Professionals; and many more.

Date and Time

Location

Volunteer Victoria

620 View Street

#306

Victoria, BC V8W 1J6

Canada

View Map

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