$2,691.99

Content Creation that Scales

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$2,691.99

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Modules Package 6 | Master social media production

About this Event

12 Evening / Weekend Sessions from May 17th – June 17th

Apply By: May 5th 2021

“Content is King”. Social media and other online channels are driven by Content. You have to know what content will appeal to your audience and where to direct it. Also the speed at which Content is in demand requires a lot of brands and companies to produce their own on short timelines.

What you get

  • Become an expert, add foundational knowledge & skills in one area
  • 27-36 hours of class
  • Digital Badge Certification
  • Access to M.AD School of Idea’s international network
  • Advertising’s industry connections

How it works

  • 3 - 4 module courses
  • Feedback sessions
  • Virtual, online classes with industry professionals

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This package includes 3 skill-building modules:

Module 1: Making with Measurement in Mind

Master the basics of measurement within social media from organic to paid work streams, and how to link KPIs back to your marketing objectives.

Takeaways:

  • Key objectives in social media buying & related KPIs
  • An explanation of terms (measurement,variables, test & control group, methodology, correlation, validation, optimization)
  • An overview of Nielsen brand effects study (platform agnostic) and creative compass (FB only)
  • Understand flight model and how backend optimization works for creative
  • Brief examples and creative outputs and report summary

Dates: May 17th, 18th, 27th

Instructor: TBA

Module 2: Social Content Concepting 101

Using the Social Lens, refine your concepting process to create ideas & content that resonate per channel.

Key Takeaways

  • Finding your brand voice
  • Differentiating your brand from the competition
  • Understanding your audience, and where to find them
  • Understanding brand purpose
  • Understanding the context, timing & situation

Dates: May 25th, 26th, June 3rd

Instructor: TBA

Module 3: Social Content Production 101

There are many pieces of social communication – everything from blogger outreach, powerful video content to amplification strategies and campaign reporting. Get the scoop on social production basics from ASC mandatories, UGC usage rights to platform T&C’s.

Key Takeaways

  • Creative production fundamentals
  • Production for thumb stopping content
  • Cultural Relevance and modern storytelling
  • Building a stance through user generated content
  • Best practices for various platforms

Dates: May 31st, June 1st, 10th

Instructor: TBA

Module 4: Cultivating your Content & Community

Social media has the power to transform a shared interest into a powerful community through content. The community manager is the key to curating elements that inspires connection and interaction between brand and person.

Key Takeaways

  • Community Management 101: brand voice vs. service rep and brand handle hygiene
  • Understanding of the types of community management tools & terms (CMS, chat bots, automated messaging, surprise & delight, escalation matrix)
  • Customer relations strategies
  • Identifying organic creative opportunities within the community
  • Developing an escalation matrix

Dates: June 7th, 8th, 17th

Instructor: TBA


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