Content Marketing for Effective Lead Generation
In this session, our speaker (Joanne Gore) explores the various ways in which companies – both large and small – can leverage existing materials to drive website traffic and generate leads.
Joanne will cover how to:
• Identify existing content/assets where you least expect it
• Quickly and easily develop relevant content
• Use your content to feed the social media engine
• Repurpose your content to attract new business
• Deliver the right content, to the right audience, at the right time in the sales cycle.
Presented by: Joanne Gore, Director of Marketing at Avanti and B2B Lead Gen Coach, combines her passion for marketing with creative thinking to challenge the obvious, and take it to the next level.