Actions and Detail Panel
Core: Business to Business Sales
Tue, 29 November 2016, 9:30 AM – 1:30 PM EST
Join Food Starter and the Food Commercialization Program participants in this Business to Business Sales workshop with the Distribution Guy, Richard Baker.
Part 1 Introductions
Part 2 Keys to a strong brand identity
Part 3 Overview of the foodservice market
Part 4 Overview of the Industrial market
Part 5 Keys to success in the foodservice industry
Part 6 Keys to success in the industrial market
Part 7 Presentations by Food Starter members
Part 8 Closing remarks
Meet your trainer: Richard Baker
Richard Baker is CEO and Founder of Food Distribution Guy. He is a skilled strategic branding and marketing expert who assists food and beverage manufacturers to break through the competitive landscape in the grocery sector and achieve distribution.
His extensive marketing background stems from the packaged goods industry – 25+ years working with some of Canada’s largest national brands such as Tabasco Brand Pepper Sauce, Rich Foods, and Candle Impressions, in brand development, marketing, and business development roles. Richard has built a solid track record defining a company’s brands unique selling proposition and driving their development in sectors with formidable competition.
For instance, he successfully:
- Re-branded Rich Products “On-Top dessert topping as a beverage condiment that secured the organizations first listing with Tim Horton’s that generated incremental revenue of $2.5M dollars in the first year.
- Re-positioned Tabasco Brand Pepper as a food condiment that netted a sales increase of $2.0M and a 4-point market share increase in the first year of a three- year plan.
He is an award-winning marketer having won coveted awards from both the Point of Purchase Advertising Institute and the Canadian Packaging Industry.
We hope to see you there!