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Corporate Brand & the Attraction & Retention of Talent


Thursday, 7 November 2013 at 11:00 AM (EST)

Corporate Brand & the Attraction & Retention of Talent

Registration Information

Registration Type Sales End Price Fee GST/HST Quantity
CATA Members & invited Guests (no charge) Ended Free $0.00 $0.00
Non Members Registration Fee Ended $95.00 $0.00 $12.35

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Event Details

Corporate Brand & the Attraction & Retention of Talent:
a 1-hour Global Teleforum of actionable insights to help grow your Business

Mark your calendar!

Thursday, November 7th 11:00 a.m. EST. Register now!

With the line between employer brand and corporate brand more and more blurred it’s vital that both your employer brand and corporate brand deliver on their promises; there is no hiding place from negative press in the open social media world and what affects the brand will damage the employer brand and vice-versa.

Your employer and corporate brand send a powerful message to the world about your company’s culture and what it stands for in the marketplace.

Do it right and your business will attract and keep top talent candidate. Do it wrong, and you’ll fall short in the global talent race.

Our Global Teleforum Panel will talk about Brand Power and help address questions, such as:

  • What makes you stand out from your competition?
  • Does your brand provoke an emotional response?
  • How effectively are your key messages being communicated?
  • What makes you different, why do you standout?

You will hear a global talent perspective from a Senior Partner & Global Technology Leader at the Bedford Transearch Group, Hart Hillman, and then shift to executive insights from David Ayre, VP Global Human Resources at Nike, and, Josh Blair, Executive Vice-President, Human Resources & Chief Corporate Officer, TELUS.

Session co-moderator, John Reid, CEO, CATAAlliance , joined by Mr. Hillman, will then engage callers in a lively Q&A session drawing on questions submitted prior to the Teleforum.

Who should attend?

Senior executives, business owners and anyone responsible in the private & public sectors for attracting, selecting, developing and retaining talent. We also encourage brand specialists to attend.

**ACTION ITEM:How do I sign up?

Register Now at

Your local call in number and access code (worldwide access) will be sent to you via email. Note that the Call-in Registration fee is complimentary for CATA member & guests and $95 (plus gst) for Non Members. As a not for profit, fees are reinvested in our research and business development programs.

Local dial-in is provided globally and in major cities. See International Conference Call Numbers. Callers will receive a MP3 recording and related resource materials after the Teleforum for review with colleagues.

Have questions about Corporate Brand & the Attraction & Retention of Talent? Contact CATAAlliance



The largest high-tech association in Canada, CATAAlliance matches businesses with opportunities across almost every sector, so that we can all do business together. Reaching out from Canada, CATAAlliance members are connected with investment and partnership opportunities with the major global companies. As 80% are exporters, CATA’s members are the arrow-head for global growth.

Through its “Innovation Nation” program, CEOs come together to catalyze the development of the Canadian business environment. CATA is the foundation for commercialization, market research, networking, events, access to other associations, and professional development, across the nation.

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