$25

Coworking Takeover Week - Brown Bag Social Sessions

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Location

Business Centre

19 3 Avenue Southeast

High River, AB T1V 1G3

Canada

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Join Freshly Pressed at the High River Business Centre & The Hub PT (Tuesday only) for a creative offering during High River Coworking Takeover Week. Freshly Pressed will be offering mini Social Media Training Sessions the entire week of April 23rd-27th from 12 pm to 12:45 pm at a special discounted price. Try out one, a few or attend them all and fill your "tackle" box!




BAIT

April 23rd

Location: High River Business Centre, 19 – 3rd Avenue S.E., High River

What (or who) are you trying to catch? Understanding your audience and building it are the first critical steps in any good social media marketing plan. In this session you will:


  • Learn the value of a defined audience
  • Look at demographic considerations
  • Build an audience for social media advertising
  • Create a filter that you will use for all your marketing efforts


PLEASE BRING: A brown bag lunch, your wifi-enabled smart device, notebook and pen, laptops are optional




HOOK

April 24th

LOCATION: The Hub PT, 134 A MacLeod Trail SW

You have less than a second to entice a user to pause their scrolling with an image. Want them to pause even longer? Your copy better be brilliant, useful, funny or memorable. In this session you will:



  • Learn clever photo angles to use with your smart device
  • Add filters to images
  • Make quick edits within your camera app
  • Make a post from a smart device
  • Practice writing clever hooks for posts on the fly


PLEASE BRING: A brown bag lunch, your wifi-enabled smart device, notebook and pen, laptops are optional




REEL

April 25th

Location: High River Business Centre, 19 – 3rd Avenue S.E., High River

The invitation or call-to-action has become an art and one that few excel at. Once you have their attention, how do you reel the audience in an inspire them to an action? In this session you will:



  • Learn the latest criteria from Facebook and other platforms on calls-to-action
  • Find out the different actions you can inspire on social
  • Practice writing clever CTAs


PLEASE BRING: A brown bag lunch, your wifi-enabled smart device, notebook and pen, laptops are optional



CATCH

April 26th

Location: High River Business Centre, 19 – 3rd Avenue S.E., High River

Once your audience has made the decision to follow your page or respond to your event, you need to keep them engaged with relevant information. How do you decide the frequency of content and make a plan? In this session you will:


  • Talk about planned content versus in-the-moment posting
  • Create two ongoing (and scheduled) posts for social
  • Plot a social calendar for May
  • Learn about the different scheduling tools available


PLEASE BRING: A brown bag lunch, your wifi-enabled smart device, notebook and pen, laptops are optional




RELEASE

April 27th

Location: High River Business Centre, 19 – 3rd Avenue S.E., High River

User generated content is the most powerful content on social media. What should you arm your audience with before releasing them to their own social circles? In this session you will:

  • Learn about the power of user-generated content
  • Discover the different ways that you can inspire and nurture this type of content

PLEASE BRING: A brown bag lunch, your wifi-enabled smart device, notebook and pen, laptops are optional

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Date and Time

Location

Business Centre

19 3 Avenue Southeast

High River, AB T1V 1G3

Canada

View Map

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