Create & Maximize Your Facebook Business Page

What to expect during the face-to-face session:

1. Understand the fundamental principles of social media marketing and identify key stages in the donor or buyer's journey
2. Explore core features, tools, and guidelines for setting up, optimizing and posting on Facebook.
3. Learn how to build, manage and sustain your Facebook page.

TOPICS

Facebook Business Pages

In this intro, Tweedia will go through why people use Facebook, how it works, basic page setup, how to use your page, and how to post. We’ll also spend some time talking about engagement and why it matters. We’ll also talk about Facebook business manager and scheduling posts.

Facebook Ads

What is acceptable as ads on Facebook? How can I define my audience? Why won’t my ad get approved? Tweedia will answer all these questions and explain why Facebook ads can be a valuable tool to your business.

Methodology: lecture, exercises, milestone checks, remote coaching after the session

Access to the Social Media Expert: After the live session, you will be given milestone checks to track your progress in the next 3 months. Milestone checks are scheduled on May 31, June 30, July 24. Charles will be available to answer your questions during the 3 months. On July 24th, there will be a remote class session with Charles from 2:00pm - 4:00pm. He will talk about Business Manager and Pixel

Target audience

1. Non-profit organizations

2. Local business owners

3. New and aspiring business owners, digital marketing enthusiasts

4. Community at large

Meet our Facilitator: Charles Tweed of Tweedia

After a stint chasing a rig across western Canada, Charles knew it was important to pursue his true passion. Following the completion of his education at Assiniboine Community College, he worked at several newspapers in Alberta and Saskatchewan with the goal of getting closer to home — Westman.

Throughout his career, he was fortunate to wear several hats — emcee, play-by-play voice, journalist, public speaker, photographer and social media coordinator — and he takes pride in adapting to and learning new technologies.

After working his way up from reporter to city editor at The Brandon Sun, Charles knew it was time for another challenge. Now, he puts his ability to create, develop and execute marketing strategies to work for businesses on social media.

Some of the brands that Tweedia works with include: Royal LePage Brandon, Precision Toyota, and Assiniboine Community College.

Registration Fee: $20.00

Inclusions: Materials, snacks, lunch, certificate of participation

Equipment: Eight computer terminals are available at the training venue, first come, first serve basis. We suggest you bring a laptop so you can work on your Facebook Page during class.

For more info: Contact Iris Vercaigne at 204-522-3413 or iris@melitamb.ca